Advertising and SEO strategies: What Should Be Prioritized?

SEO, or search engine optimization, shares a similar purpose to advertising. They both highlight a brand’s services and values to appeal to potential customers. Although SEO and advertising may possess the same intention, they differ on approach. SEO improves a company’s visibility through its online presence, whereas advertisements are created for the purpose of communicating with buyers.

San Diego advertisement agencies understand their definition, and know exactly how to utilize them to benefit a company’s sales. These agencies are equipped with a qualified team experienced in all things marketing, including SEO and advertising practices. SEO consultants in San Diego County can improve a website’s search engine ranking, attracting a much larger audience.



San Diego advertisement agencies work tirelessly to ensure their client’s needs are met, and that they’re seeing the results they desire.

Circling back to the initial question; which should be prioritized – advertising or SEO strategies?

As far as the debate on: “which needs to be prioritized- Advertising or SEO Strategies” is concerned, even the experts have a divided opinion on the subject. For example, Matt Cutts, Software Engineer and former Administrator of United States Digital Services, believes that “Rather than scrolling down the page past a slew of ads, users want to see the content right away”. On the other hand, Jeff Eisenberg, American businessman and President of Eisenberg, Vital and Ryze Advertising of Manchester, believes that “It is much easier to double your business by doubling your conversion rate rather than doubling your traffic”.

The arguments for and against the motion are as below:

Arguments justifying Advertisements must be prioritized:

Arguments justifying SEO must be prioritized:

·         Building up SEO requires time and cannot happen overnight, however online ads can be posted instantly by an organization

·         SEO generate organic traffic

·         SEO generates organic traffic over a period of time, reaching a more targeted audience

·         Ads are often skipped and neglected while SEO efforts are celebrated by online algorithms

·         Ads require a lot of investment in terms of money while SEO efforts aren’t as costly

 

While they may have their differences, SEO and advertising share an important purpose.

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